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Developing a franchise marketing plan for KOKORO Sushi restaurant
(2020)
customer understanding. The data analysis results confirmed the assumptions of customer’s desire and demand. It also allow further development of the marketing plan content and communication channels. The end result of the thesis an initial franchise...
The role of Customer Service in building a loyal customer base for a fast-food franchisee : case Himu Oy
(2022)
The purpose of this thesis is to identify the most important factors available to a franchisee for nurturing a loyal customer base for their specific branch belonging to a particular fast-food brand.
Literature review, ...

